Zoe is a coastal town known for its tanneries and leather manufacturing. It is known for its designers and makers. It is a town with robust manpower and talent.
Three designers owned businesses at the local market in Zoe. Their names were Udaant, Yojeet and Neraav. All of them had an aptitude for hard work and rare talent with lofty dreams and aspirations.
It was a sunny spring morning. The snow was melting on the distant mountaintop rejuvenating the springs. Colourful flowers were blooming in gardens. It was the season of rare cherries, chrysanthemums and daffodils. A season of growth, renewal and new life had sprung up all around.
All the entrepreneurs sweated during the day and talked in the evening in cafes and bars. One evening Udaant and Yojeet were sipping their tea at the local cafe.
Udaant reflected, ``My father was lead in this business, but he couldn`t foresee the market of today. Our family always learned the trade and we have the best designers in our family. We all are moiling, toiling and working till date. We are rich not because of our designs and entrepreneurship, but because of our sweat and grind. If I have a billion dollars home, it is a result of our efforts. The people and the system are corrupt now. God must correct the system and save our souls.``
Yojeet listened to Udaant's achievements, frustrations and decimation quietly. He was curious about Udaant`s ancestry and parentage. After taking his time to reflect, Yojeet reverted, "Well, What kind of outline and form you are stinting on these days?"
Udaant found that to be a distasteful question and answered scornfully, ``Well, I am going acceptable and traditional. The last idea that I treated and patented was contaminated swiftly. See the market, it has nothing firsthand to offer. It is really hard to evolve in this kind of market."
Yojeet knew that Udaant always needed someone to direct his anger at. He thought silently, ``Thank god, he always blames a combination of invisible forces that run a market system.`` Yojeet finally sipped his last coffee and revealed bit positively, ``I think we must innovate and explore new markets.``
Udaant was a bit pained by Yojeet's response but he remained quiet and finally, both of them retired to their respective facilities.
The market was good and bubbling and Yojeet wanted to make the best of this bubble. He often said, ``Now or Never.`` And he often thought, ``People call me a talkative man, but it is no secret that I have kept my pace in the market"
After hard day work, Neerav was silently eating his lunch at the coffee shop. He was deep in contemplation when a voice entered his thought realm.
``Hello, Good evening Neerav, Our Gentleman.``
It was Udaant with his coffee mug.
Neerav was nervous and quietly said, ``Hi! How are you?``
Udaant was as always, ``Bad market, you know I am just staying afloat due to my past fortune in this barter.``
Neerav was a bit confused as only yesterday he was in a forum where the key orator was haranguing on hunt or opportunity present in the current market. He responded sadly, ``Hmm, Yes I also think so, but a lot of positive gag in media.``
Udaant retorted, ``Thank god, My father earned enough for me to survive. If we are in trouble, I think everyone is in shit.``
``Not each one, Yojeet is making big waves, but my market numbers are going down. At least, you have a great legacy, I have only my work that brings me a bit of solace, joy and happiness.`` Neerav said politely.
Udaant was bit angry, ``Only the corrupt are surviving, by stealing that is. Only corrupt like Yojeet.``
His last words were like a big scream on Neerav`s solitude. Next Neerav found that Udaant had left hurriedly.
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The markets are always filled with activity and fluidity. Players join and leave and nobody could ever beat the market. With fewer players, more margins and everyone are happy, but once the market is filled, it is a bad market.
Yojeet had faith in business. He lived in action, knew the markets broadly and often interacted with right people.
Yojeet had gone to a business conference, where he met Niraav. Yojeet knew these gatherings are always full of cues and fresh breaks as they were mostly filled with lonely people, who over interacted and thirsted for visibility.
Sipping his tea he said, ``Niraav, I often hear about Udaant`s plans to exit the business very soon.``
Niraav said, ``Yes markets are bad, even I often contemplate of exiting the market.`` Yojeet was bit curious, ``Have you any specific plans after retirement? Udaant has family wealth to display."
Niraav, ``Well! That is what stops me.`` While leaving the conference, Yojeet said, "Keep in touch Neraav."
Yojeet sensed his prey and he sure had some good days ahead. He thought triumphantly, "Finally, I can stretch and play big."